Google Analytics now has a Mobile App!

Did anyone else get as excited about this as I did when this came out??

This is definitely WHAT’S HOT this week in social media!!!

Tip – if you’re not using Google Analytics on your website – you SHOULD be! Go and download it now! ASAP! IT’S FREE FOLKS!

And it’s really easy to copy/paste the code into your website to track it.

The benefits?

You can see who is visiting your website, where they are coming from, how long they stay, what pages that view – and more.

Want to track your social media? You can even see that – see how much traffic your blog or Facebook is generating for you. You might be surprised to see more traffic coming from your Twitter account when you think it’s all from Facebook!

Research is where it is.

These are YOUR numbers – and numbers don’t lie. This is the backbone of any marketing campaign – the meat and potatoes. To see WHERE and WHAT is working for YOU!

What key words are users looking up in your industry? Are you using them on your site? Now you’ll know.

It should be the first step to any small business website. And now, you can view them on your mobile app! So you can see in real time just how well your website is performing while you are waiting for your dentist appointment!

Check out this article from Google themselves if you don’t believe me – http://analytics.blogspot.com/2012/06/measuring-mobile-world-introducing.html

Also it was the Social Media Examiner News of the Week – see their article here:

 

S.H.E. Summit Week Coming up June 18th-24th

Are you a savvy female in the technology industry like myself? Always looking for new events/conferences to attend and stay on top of your game? This one caught my eye that I came across in one of my tech groups.

See the summary/links below -

 

A new kind of event for women, S.H.E. Summit Week features 35+ grassroots, pop-up events designed to inspire you in work, life & everything in between! What’s your passion or curiosity? From entrepreneurship, networking, professional development to beauty, wellness, causes, art & film – the week gives you access to fabulous events and activities organized by women-led brands featured on ClaudiaChan.com and beyond! 35+ Events for only $79 – BUY NOW! Don’t wait…Space for each event is limited and available on a first-come, first-served basis.

 

Facebook Pages Manger App now Available!

Social Media Tip for the Day: Facebook now offers a PAGES management app! Horray! If you manage more than one page for your company, I highly suggest you download the app ASAP!

Read article here

Why Should You be Using Social Media?

This video explains it all. If you’re not using social media, you should.

 

Now how do you get started? Email me!

stephanie@socialmindedmediagroup.com

Does your Company PASS or FAIL? Test Your Social Media Response

We all know we WANT comments and interaction from our viewers/fans on social media, but how exactly to do respond to their comments? What if it’s a NEGATIVE response?

Social media response can be critical and damaging for a business especially when neglected. In light of the Susan G Komen response disaster, there are great lessons to be learned out there —Test your social media response:

#1 – Do you clearly have posted what your policies are and what is acceptable? Does your company have an internal social media policy that details what employees can or cannot comment or state opinion when representing your company? (If you don’t SMG actually WRITES and customizes social media policies, email me at stephanie@socialmindedmediagroup.com for more information).

#2 – TROLL  or RAGER Comments – Don’t “feed” them. If the comment is completely off the wall, a rant, ridiculous in nature and irrelevant, disgrard and DELETE.

#3 – UNHAPPY CUSTOMER or ON TOPIC Comments – Difficult to respond to usually because they may hurt your feelings, but you must remove all emotion and respond respectfully and thoughtfully. DO NOT DELETE. This will in light be a positive turn as your credibility will SOAR with the transparency. You will recover.

#4 – Unfortunately, you will take a small plumet. But YOU WILL RECOVER. Learn the lesson from Komen who deleted thousands of comments that were on-topic basically because they “didn’t want to hear it.” You don’t need me to explain to you how this was a sad, PR FAIL.

***Great model provided by Scribd.com (click image to view full site)

Facebook Timeline for Your Business – What you need to know

It’s like cilantro – you either love or hate the new timelines for Facebook. Regardless, prep yourself because everyone, including businesses will have the new timelines starting March 30th! I know, we all like to resist change and jump on the “hater” bandwagon, but Facebook really has added some cool new technology to its site, and as a business owner, you should be thrilled! Let me tell you why:

1. The cover photo. This is great for businesses as you potentially get a billboard for guests arriving on your page! (851×315 pixels) Get creative and design yours to attract the clients you want! (NOTE: Facebook does has some stipulations on what you can have in this photo):

*Cover photos cannot include:
A. Price or purchase information, such as “40% off” or
“Download it at our website”.
B. Contact information such as a website address, email,
mailing address, or information that should go in your
Page’s “About” section.
C. References to Facebook features or actions, such as
“Like” or “Share” or an arrow pointing from the cover
photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your
friends”.
Covers must not be false, deceptive or misleading, and must
not infringe on third parties’ intellectual property.

CLICK HERE TO READ THE FULL PAGES PRODUCT GUIDE BY FACEBOOK

2. You can toggle between your personal page and your business page.
How many times have you tried to make a comment or post on your business page and it would only show as you yourself posting? It was one of my biggest pet peeves! But not anymore! Now you are able to toggle between pages, and even have personal “likes” versus “business likes” so you can keep everything separated (or combined if you choose) depending on your mood! (NOTE: Facebook doesn’t count “business likes” as “likes” on your own page, so if you are wondering why your numbers are increasing but you have pages “liking” you, this is why.)

3. Pinned Posts.
Now you are able to anchor stories to the top of your page for up to seven days. Say you have a big event coming up, or The New York Times covered your business in the paper – now you can anchor your story to show at the top post on your page for viewers for up to seven days.

4. Milestones. A cute new way to show your fans when you hit monumental strides in your business—reaching 40,000 fans, winning the Pulitzer Prize or winning the upcoming presidential election.

5. Interaction with Fans. Well guess what – you’re able to message fans again! YAYYYYYY! The new admin layout allows you to see your notifications to keep your post likes and comments in check, message fans and watch your insights, which means you can gauge your interaction on posts and use the data to analyze how best to connect with your fans (for us research addicts).

I am sure there will be more changes to come in the near future, but these little updates will help your business page thrive if used consistently! So get over your hissy fit on Facebook changes, and start using these to your advantage!

Facebook, and Twitter and YouTube oh MY!

When you think social media, your mind over-floods. I know mine does. It’s okay you can admit it.

Take a deep breath.

Technology is designed to update and change at the speed of light. That’s what makes it so intriguing and “undomesticated,” if you will. It’s the pure beauty of the raw opportunity it can provide you. IF….. you can tame it a little, you say. Literally, it is a jungle out there.

So consider yourself lucky to have stumbled upon my blog! I will walk you step-by-step on navigating this jungle. Congrats! You just found your own personal Indiana Jones of the cyber world! And, after having a teaser, if you still don’t want to take it on yourself, you can hire my company to do it for you. Problem solved!

But for today – lets start with Tip#1: Love what you do.

Because if you don’t, who will? If you don’t love what you do, stop right now and go back to your  dark, windowless cubicle at your corporate office where no one cares if you even sneeze to say god bless you.  People aren’t rocks – they can actually TELL when you are passionate about what you are offering.

So you love being a dentist? Great! There’s an audience for that….

So you love taking pictures of cats in weird positions in pizza boxes? GREAT! There’s an audience for that too…. (seriously)

So think of it this way… you need a new dress/suit.  You wouldn’t walk into a store  in a back alley that is dirty,  has old garbage laying around, and smells. No one talks to you, they ignore you, and are rude, like you are interrupting their day. Now, you go to a designer super store. They have music pumping, hand you champagne, and can’t stop cat calling and drooling over you  in that outfit as they parade you down a mock runway in the center of the store.  Sold! In fact, charged to an almost maxed-out credit card because you can’t afford the price, but you know it’s worth it because they told you so.

Have this mentality about your own online branding. No one’s interested in an boring,  old, smelly website.

So you can say you love what you do? Good! Now we can get started….tomorrow.

Now go back to doing what you love.

Cheers!

Stephanie