When you think social media, your mind over-floods. I know mine does. It’s okay you can admit it.
Take a deep breath.
Technology is designed to update and change at the speed of light. That’s what makes it so intriguing and “undomesticated,” if you will. It’s the pure beauty of the raw opportunity it can provide you. IF….. you can tame it a little, you say. Literally, it is a jungle out there.
So consider yourself lucky to have stumbled upon my blog! I will walk you step-by-step on navigating this jungle. Congrats! You just found your own personal Indiana Jones of the cyber world! And, after having a teaser, if you still don’t want to take it on yourself, you can hire my company to do it for you. Problem solved!
But for today – lets start with Tip#1: Love what you do.
Because if you don’t, who will? If you don’t love what you do, stop right now and go back to your dark, windowless cubicle at your corporate office where no one cares if you even sneeze to say god bless you. People aren’t rocks – they can actually TELL when you are passionate about what you are offering.
So you love being a dentist? Great! There’s an audience for that….
So you love taking pictures of cats in weird positions in pizza boxes? GREAT! There’s an audience for that too…. 
(seriously)
So think of it this way… you need a new dress/suit. You wouldn’t walk into a store in a back alley that is dirty, has old garbage laying around, and smells. No one talks to you, they ignore you, and are rude, like you are interrupting their day. Now, you go to a designer super store. They have music pumping, hand you champagne, and can’t stop cat calling and drooling over you in that outfit as they parade you down a mock runway in the center of the store. Sold! In fact, charged to an almost maxed-out credit card because you can’t afford the price, but you know it’s worth it because they told you so.
Have this mentality about your own online branding. No one’s interested in an boring, old, smelly website.
So you can say you love what you do? Good! Now we can get started….tomorrow.
Now go back to doing what you love.
Cheers!
Stephanie
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Does your Company PASS or FAIL? Test Your Social Media Response
We all know we WANT comments and interaction from our viewers/fans on social media, but how exactly to do respond to their comments? What if it’s a NEGATIVE response?
Social media response can be critical and damaging for a business especially when neglected. In light of the Susan G Komen response disaster, there are great lessons to be learned out there —Test your social media response:
#1 – Do you clearly have posted what your policies are and what is acceptable? Does your company have an internal social media policy that details what employees can or cannot comment or state opinion when representing your company? (If you don’t SMG actually WRITES and customizes social media policies, email me at stephanie@socialmindedmediagroup.com for more information).
#2 – TROLL or RAGER Comments – Don’t “feed” them. If the comment is completely off the wall, a rant, ridiculous in nature and irrelevant, disgrard and DELETE.
#3 – UNHAPPY CUSTOMER or ON TOPIC Comments – Difficult to respond to usually because they may hurt your feelings, but you must remove all emotion and respond respectfully and thoughtfully. DO NOT DELETE. This will in light be a positive turn as your credibility will SOAR with the transparency. You will recover.
#4 – Unfortunately, you will take a small plumet. But YOU WILL RECOVER. Learn the lesson from Komen who deleted thousands of comments that were on-topic basically because they “didn’t want to hear it.” You don’t need me to explain to you how this was a sad, PR FAIL.
***Great model provided by Scribd.com (click image to view full site)