Tip of the Week: Secure your Smart Phone

I read it almost once a week in the newspaper here – protect your smart phone. When you sit on the bus or stand on a train platform nonchalantly holding your smart phone inches from your eyes, you are an easy target. Thefts of mobile devices are soaring in major cities across the country with many of the robberies occurring in mass transit systems.

Smart Phones are a high target for accessing personal data, mobile hacking, scams and thefts.  Here in NYC,  it is estimated that 60-70% of all theft is either smart phones or tablets.

To protect your data – ALWAYS use a password!! Avoid using unsecured wireless connections, and enable the ‘remote swipe’ that allows you to remove content from your phone if it does end up lost or stolen.

Instagram owns your photos

Did you know that Instagram’s new intellectual property policies state they OWN your photos – and can sell them at anytime, to anyone without your knowledge, consent OR compensation! The only way to avoid it is to delete your account by January 16th – know your facts!

http://m.cnet.com/news/instagram-says-it-now-has-the-right-to-sell-your-photos/57559710

Business Tip of the Week: 10 Words You Need to Stop Misspelling

Click to ENLARGE

Having a Journalism Masters – I have always been that friend critiquing everyone of their little grammar mistakes. But take it from me – a little English goes a long way.

Have you ever received an email where they misspelled your name or company? Or had a solicitor call only to butcher your last name, when it’s as easy as SMITH?

It’s one of my little pet peeves - people who don’t take the time to at least double check that they are spelling my name correctly when selling me something means I won’t take the time to buy it.

I once had an account executive at a large communications company I once worked for send me AND a client an email where she misspelled the word Hyundai. And he was a Hyundai dealer – and she was a specialized automotive account rep. Don’t embarrass yourself – take 5 minutes to re-read your email – and learn a little tip from your grammar fairy and memorize the 10 misspelled words above.

Trust me – you’ll thank me one day!

Google Analytics now has a Mobile App!

Did anyone else get as excited about this as I did when this came out??

This is definitely WHAT’S HOT this week in social media!!!

Tip – if you’re not using Google Analytics on your website – you SHOULD be! Go and download it now! ASAP! IT’S FREE FOLKS!

And it’s really easy to copy/paste the code into your website to track it.

The benefits?

You can see who is visiting your website, where they are coming from, how long they stay, what pages that view – and more.

Want to track your social media? You can even see that – see how much traffic your blog or Facebook is generating for you. You might be surprised to see more traffic coming from your Twitter account when you think it’s all from Facebook!

Research is where it is.

These are YOUR numbers – and numbers don’t lie. This is the backbone of any marketing campaign – the meat and potatoes. To see WHERE and WHAT is working for YOU!

What key words are users looking up in your industry? Are you using them on your site? Now you’ll know.

It should be the first step to any small business website. And now, you can view them on your mobile app! So you can see in real time just how well your website is performing while you are waiting for your dentist appointment!

Check out this article from Google themselves if you don’t believe me –
http://analytics.blogspot.com/2012/06/measuring-mobile-world-introducing.html

Also it was the Social Media Examiner News of the Week – see their article here:

 

What in the World are Facebook Apps? Top Sites to Use.

What are Facebook Apps?

Those little pictures that now appear on your business page – yeah you can customize them! YAY!

I myself was having issues customizing Facebook Apps for my clients – at first all I could find was how to “develop” them within Facebook like a coding developer. Way too much work. And like the rest of us – who has the time (and patience!) to deal with that?? I just wanted my blog to have a link, and a nice little location for viewers to subscribe to newsletters!

So, thanks to one of my little tech women groups, Social Media Sisters, I asked them what they liked to use best to create them?? SOS!!!!

As always, Social Media Examiner became a hot tool for researching, and I looked into Amy Porterfield – who is a FACEBOOK GURU – and saw she had a great video that walks you through, as well as a few recommendations.

http://www.socialmediaexaminer.com/facebook-apps-to-drive-facebook-timeline-engagement/

I started by using Lujure - which I recommend, however it is $30/month for unlimited apps, but I find it a small price to pay!

Other recommendations:

- Pagemodo
- Tabsite

 

Give all three a shot to see which one you may like best, different sites offer different functionalities. If you have a great recommendation – let us know too!

S.H.E. Summit Week Coming up June 18th-24th

Are you a savvy female in the technology industry like myself? Always looking for new events/conferences to attend and stay on top of your game? This one caught my eye that I came across in one of my tech groups.

See the summary/links below -

 

A new kind of event for women, S.H.E. Summit Week features 35+ grassroots, pop-up events designed to inspire you in work, life & everything in between! What’s your passion or curiosity? From entrepreneurship, networking, professional development to beauty, wellness, causes, art & film – the week gives you access to fabulous events and activities organized by women-led brands featured on ClaudiaChan.com and beyond! 35+ Events for only $79 – BUY NOW! Don’t wait…Space for each event is limited and available on a first-come, first-served basis.

 

What not to leave out of your will – social media accounts

I was intrigued to come across this post on why you should “leave” you social media accounts to someone when you kick the bucket.  Apparently with all the information they hold, they can be quite valuable – some appraising upwards of $50,000!

That’s something to (not) croak about!

http://finance.yahoo.com/news/what-not-to-forget-when-writing-your-will.html

Facebook Pages Manger App now Available!

Social Media Tip for the Day: Facebook now offers a PAGES management app! Horray! If you manage more than one page for your company, I highly suggest you download the app ASAP!

Read article here

Facebook IPO: How to Navigate It

Facebook IPO: How to Navigate It.

via Facebook IPO: How to Navigate It.

Why Should You be Using Social Media?

This video explains it all. If you’re not using social media, you should.

 

Now how do you get started? Email me!

stephanie@socialmindedmediagroup.com